Sustainable Design Collective
Website Design + Build, Graphic Design, Video Editing, Email Marketing
The Sustainable Design Collective is a ‘think tank’ group committed to acting as a collective within the workplace design community to identify developments and ‘best practice’ relating to sustainability. Created in early 2022, the SDC is now comprised of senior members from over 25 leading firms that meet in person to exchange thoughts and ideas on how to improve sustainability efforts and initiatives within the sector.
Since the SDC’s formation, the group have looked to expand their reach in an effort to engage with the workplace design industry, branching out in to events and even a magazine.
I’m pleased to have supported this fantastic initiative since the start, having been approached by founding SDC members to build a website and assist with digital marketing.
Website Design + Build
The SDC website serves a number of purposes, offering news updates in the form of blogs, downloadable reports from group meetings, the digital SDMagazine and more.
Digital Magazine
The Sustainable Design Magazine – released several times per year – is hosted on the site, and can be read using a digital flip-book. Click here to take a look.
Sales Platform
Companies can join the SDC as Affiliates by purchasing annual subscriptions in exchange for various benefits. This is all managed thorugh the SDC website, where Affiliates can log in to manage their subscription.
Mailchimp Integration
The SDC website allows users to subscribe to the brand’s mailing list, which is managed through Mailchimp. Visitors can either use a dedicated signup form, or can opt-in via other forms on the site.
Social Media Content + Management
Play Video
"Sustainable Design Forum + Awards"
The Sustainable Design Forum is an annual event first held in 2023 in London and is attended by over 500 people. Unlike larger exhibitions, the SDC Forum incorporates a unique format of presentations, workshops and panel discussions and is intended specifically for architects and designers. Hosted on a smaller scale to facilitate genuine interaction, the forum provides the opportunity for networking and purposeful conversations about the industry’s efforts towards sustainability.
The daytime events are followed by the Sustainable Design Awards designed to champion ‘best practice’ and highlight innovations leading to greater sustainability within the office workplace. Each entry was independently judged by a panel of 10 industry experts against specified criteria.
To help promote the Forum and Awards, it’s my job to develop various content to share on social media both pre and post event.
Play Video
Play Video
Play Video
I’ve also been tasked with creating various signage used at the events, including rollerbanners like the ones pictured below:
Email Marketing
The Sustainable Design Collective utilises the email marketing service, Mailchimp, to keep their ever-growing audience up-to-date with event announcements, the launch of new initiatives and more.
Over the years I have put together a variety of emails on the SDC’s behalf, consistently achieving an open rate between 35 – 50%.
What the client said...
“I’ve worked with Ben on various projects thanks to our mutual involvement with Women in Office Design. As co-founder of the Sustainable Design Collective, I agreed he would be a great choice to support our digital marketing requirements. Ben has creative control over the design and management of our website and social media assets – vitally important tools to maximise our reach and knowledge sharing.”
– Joanna Knight, Founding Member @ SDC
